International Business Law 2 Essay Example | Topics and Well Written Essays - 750 words

International Business Law 2 - Essay Example Hiring manpower from the Indian outsourcing company is permitted under the Contract Labor Act, 1970 (Majmudar & Co n.d., 4). Considering the strategy of Stone Technical Ltd, it can be assumed that the company can be regarded as a principal employer, because its business is not of an intermittent nature in respect of contracts (Majmudar & Co n.d., 4). If the Stone Technical Ltd will hire 20 or more contract workers, it is required to comply with the provisions of the Contract Labor Act (Majmudar & Co n.d., 4). As well it is necessary to take into consideration the fact that Indian law should govern the outsourcing contract; this measure will enable the client to restrain contractor in case of the breaching an outsourcing contract (Majmudar & Co n.d., 4). So as the Indian employee laws are considered to be relatively restrictive, Stone Technical Ltd need to be concerned about the employment rules relating to holidays, flexible working hours, etc. (Mohapatra n.d.). Privacy and data protection is a matter of concern in India because of the lack of a comprehensive legislation (Chawla 1, 2007). There is neither a specific statute for dealing with this legal issue nor a comprehensive data protection law (Eisenhauer 7, 2005). However, it is possible to derive the protection of privacy and data from different laws concerning the information technology, crimes, intellectual property and contractual relations (Chawla 1, 2007). Even though there is not enough stringent data protection laws in India in order to protect the Indian outsourcing market, there are some provisions in the Act 17 (Sinha 2009). Also the Indian government has enacted a set of electronic commerce regulations, known as the Information Technology Act 2000, which addresses breach of confidentiality provisions, hacking and damage to computer source code (Eisenhauer 7, 2005). For violation of data

Luxury Branding and The Online Shopping Environment Essay

Luxury Branding and The Online Shopping Environment - Essay Example The researcher states that luxury branding utilizes the experience and loyalty to sell fantasy to target customers. Companies offer exclusivity and distinction in order to create a lasting perception of the brands. The emotional relationship between the customer and the luxury product will determine the level of willingness to purchase a product or service. Miller and Mills argue that the functional benefits of the brands may not play a significant role in the management of the luxury brands. A framework of luxury brands in the 21st Century involves a number of products that consists primarily of beauty, beverages, jewelry, automobiles, property and fashion products. The brands depend mainly on the opinion of the public and its relevance to the luxury consumers. Consumers are engaging in symbolic consumption due to the similarity between the personality of the luxury brand and end users. There has been increased interest in the brand personality concept because of the perceived symbo lic benefits in luxury brands. The consumption of luxury brands occurs through a transition similar to Maslow’s Hierarchy of needs. Acquisition of luxury automobiles entails a transition from the basic car, through utility, quality, and premium to the luxury. A consumer with a luxurious personality would prefer a Rolls Royce as opposed to a basic Dodge model. An emphasis on taking advantage of the customer is vital to creating strong symbolic brand identities. Luxury brands defy the conventional marketing models. The marketing process is a paradox for many companies due to a great emphasis on high prices, quality, and publicity. Creation of brands that are highly visible in the marketplace is a top priority for firms producing luxury products. A model for brand concept entails high brand awareness with a high perception of quality.